Zoë Foster Blake

Zoe Foster Blake

What better way to celebrate International Women’s Day than with a feature on a woman who inspires many of us. Introducing Zoë Foster Blake, author, columnist, blogger, magazine editor, mother, cosmetics entrepreneur and television show creator (if you haven’t checked out The Wrong Girl yet, you must!).

Many of us here at PP are lucky enough to get an up close and personal dose of Zoë’s charm and wit on a weekly basis when she comes in for her Pilates fix.

Despite her many accolades, when you meet Zoë, it’s evident why she continues to push the boundaries and succeed. She’s eloquent and intelligent with just the right amount of sass and laugh-out-loud humour. She is also fiercely humble (and refreshingly normal) in her approach and continued pursuit of success. It’s impossible to not be inspired by Zoë!

We were lucky enough to sit down with her and get a handful of wisdom and insight into the wonderful world that is ZFB. Happy international Womens day ZO! ……

Seeing as it’s International Women’s Day and you are a woman who inspires us, who are some of the women who inspire you professionally and why?

I admire many women across multiple fields, but it’s the comedian-writer-director-producer-actor girls I aspire to: Tina Fey, Kristen Wiig, Mindy Kaling, Julia Louis-Dreyfus, Amy Poehler… they’re hardworking, multi-talented, innovative rascals, and best of all, they seem to really be having fun with it all. And fun is my greatest driver and inspiration.

Your career as a writer has been so fruitful – when did you know that creative, insightful and witty writing was your calling in life and did you ever believe it would lead to novels and TV series? 

I love writing. It’s a true joy and has never felt like work. Which is exactly the kind of arsey thing annoying people write when they get to do a cool, fun thing and get paid for it, but it’s true. I can’t imagine doing anything else. That people actually read what I write is a complete bonus, and icing on the cake. (There were a lot of years when no-one did, so I never take it for granted.) (By the way you should totally read and buy all my books.) (Oh god I’ve said too much.)

You’re also the founder of (our favorite) skincare range Go-To. For all the women out there dreaming of or in the early phases of starting a business, what words of advice would you give them?

If there is a genuine need for your product, (because it doesn’t exist yet and you’re frustrated) and you love your product, and you use and believe in it, then you’re probably on the right track. Because identifying a gap in the market, and filling it with something useful and meaningful that you love and are passionate about, that’s a pretty solid base for a business. Of course, I didn’t know any of that when I started Go-To. I just thought the beauty industry took itself a bit too seriously, and there was room for decent, bullshit-free skin care that was fun to use in there somewhere. If you can look past the hubris, my intention was sound, I think. Oh, and I don’t look at the competition. Ever. I just focus on my stuff. That’s probably terrible advice though. Maybe ignore that bit.

We know you live a busy and active lifestyle, what’s your secret to staying healthy mentally and physically?  

I try to limit fried chicken to four times a week. (I’m only half-joking.) 

For more of Zoë’s wit, insight, adorable son Sonny and hilarious cat grams follow @zothheysay on Instagram and be sure to check out her amazing skincare line Go-To (it’s worth it for the pretty packaging and witty words alone!).

Steph Prem

Director & Founder

Steph is the founder and director of Premium Performance training method and owner and head trainer at Studio PP. Steph is a former Winter Olympian and spent 10 years of her life as a professional athlete. Steph’s passion for Pilates stems from a 4 year rehab stint (consisting solidly of corrective exercise and Pilates) following her career ending back injury in 2010. Steph has trained and worked alongside some of Australia’s industry leaders, has 15 years dance experience and is clinically trained. She lives and breathes health, wellness and an active lifestyle and is an embodiment of her brand.

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